媒介使用与政府环境治理绩效的公众满意度——基于全国代表性数据的实证研究

    How Does Media Use Affcet Public Satisfaction of Government Performance in Environmental Governance Area——Empirical Research based on National Representative Data

    • 摘要: 媒介使用在环境治理中所发挥的作用正日益受到学界的关注。基于中国综合社会调查2013年(CGSS2013)的数据,使用Ordered Probit回归建立模型,分析不同类型的媒介使用对于政府环境治理绩效的公众满意度的影响。研究结果表明,在控制其他变量的影响后,在中央政府和地方政府两个层面,传统媒介(报纸、杂志、广播、电视)使用对政府环境治理绩效的公众满意度均具有显著的正向效应,新媒介(互联网和手机)使用对政府环境治理绩效的公众满意度均具有显著的负向效应。在中央政府层面,新媒介对于政府环境治理绩效的公众满意度的影响要显著高于传统媒介。基于对研究发现的讨论,建议政府在传统媒介平台上满足公众多元化的环境信息需求,着手从新媒介平台搜集公众建议以改进环境治理,重点针对新媒介平台上的环境热点事件制定解决方案。

       

      Abstract: The relationship between media use and environmental governance attract increasingly attentions from the academic world. Based on the Chinese General Social Survey 2013(CGSS2013) data,comparative analysis how do different types of media affect public satisfaction of government performance in environmental governance area using ordered probit model. The result shows that,after controlling all other variables,the traditional media(newspapers,magazines,radio,television) has a significant positive effect on public satisfaction of government performance in environmental governance area,while the new media(Internet and mobile) has a significant negative effect on public satisfaction of government performance in environmental governance area,at both the central and local governments levels. Moreover,at the central government level,the new media shows a significantly higher influence in shaping the public opinion on environmental governance than the traditional media. After a in-depth discussion of research findings,advices for public policy reformation are proposed.

       

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