Abstract:
With the continuous development of rural tourism, residents' political trust has become an important issue that affects the improvement of quality, efficiency and sustainable development of rural tourism. Based on perception of tourism community residents, six typical rural tourism communities in Shandong Province were selected to explore the influencing factors of political trust drawing on social exchange theory, and the differences of residents' political trust and tourism impact perception in different life cycle stages of tourism destinations were compared. The empirical results show that:(1)tourism perceived benefits and life satisfaction have a positive impact on residents' political trust, and life satisfaction plays a partial mediating role between tourism perceived benefits and political trust;(2)tourism perceived cost has a negative impact on trust, but its relationships with community involvement, community attachment and life satisfaction aa re not significant;(3)community involvement and community attachment have positive impact on tourism perceived benefits and life satisfaction, and community involvement indirectly affects life satisfaction through tourism perceived benefits;(4)there is no significant difference in the level of residents' political trust and community attachment among residents in different life cycle stages of rural destinations, but significant difference is indicated in the level of community involvement and tourism perceived impact.